Marketing that doesn't just create content. It creates demand.
At Dover Digital we connect strategy, content, video production, Google and Meta advertising and digital infrastructure into one system with a simple goal: more of the right people notice your company, and that turns into more sales opportunities.
You don't need one person for ads, another for video, a third for the website and someone inside the company coordinating it all every week.
You get one team that can take over the whole path from idea to enquiry.
- Strategy
- Content
- Ads
- Website
- Landing page
- Lead capture system
- Measurement
- Optimisation
- views for Elipsa Caffe in 90 days
- 3,000,000+
- views on an AI video for Doozie Buds
- 1,600,000
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Most companies don't have too little marketing. They have too many disconnected parts.
Someone posts on social media. Another agency runs Google Ads. A videographer comes once a month. The website was built three years ago by someone else again. When you need a new landing page, you have to find a developer.
Sales says the leads aren't good enough. Marketing says sales doesn't follow up. And in the end the director connects everyone, approves materials and tries to work out what in all of this actually brings business.
The problem often isn't that you don't do enough.
The problem is that the parts don't work as one system.
That's what we at Dover Digital want to change.
Marketing shouldn't become the director's second job.
In many companies, marketing still ends up on the owner's or director's desk.
What are we filming? Who makes the graphics? Is the ad live yet? Where will the ad send people? Do we have a landing page? Who will build it? Does the form even work? Where does the lead go? How many enquiries did we get? Why isn't the website converting?
And before the director gets to their actual job, they've become the coordinator of five different contractors.
Our goal is that you no longer have to hold all this together.
From the first idea to the first enquiry.
At Dover Digital we don't see sales acceleration only as running ads or shooting videos.
We look at the whole path.
If reaching the goal needs a strategy, we write it. If it needs content, we create it. If it needs ads, we set them up and run them. If people have nowhere to land, we build a landing page or website. If the sales process needs a specific feature, configurator, form or app, we develop it. If data has to be connected to a CRM or another system, we handle that too.
We don't want you to have to find a new contractor for every next step.
Marketing stays in front.
Development, technology and automation are part of Dover Digital's know-how, brought in when marketing needs them to get a result.
What can we take over?
Strategy and direction
Before we publish anything or launch an ad, we need to know who we're selling to, what we want to tell them and why they should choose you.
So we look at your market, competitors, offer, sales process and how you win customers today.
On that basis we define target groups, key messages, offers, campaigns, channels, content directions and KPIs.
We don't start with the question:
“What are we posting this week?”
We start with the question:
“What does the market need to understand to want to take the next step?”
Content and video production
Good content doesn't come from putting a camera in front of the director once a month and asking what they want to say.
We research the market, customer questions, competitors, topics and problems that make people pay attention in the first place.
Then we turn that into content with a job to do.
This can include content strategy, ideas, scripts, shoot days, video production, editing, short vertical videos, presentation content, ads, photos, graphics and posts.
We don't film so you have a nice profile. We film so the market starts to know, understand and trust you.
3 million views mean nothing if the wrong people see them.
For Elipsa Caffe we generated more than 3 million views in 90 days.
Our clients' best-performing content also reaches 250,000 to 500,000 views and more.
Those are good numbers.
But a view on its own isn't a business model.
So we don't just look at reach. We look at who saw the content, how they responded, whether they visited the site, whether they took the next step, what that step cost us and what eventually starts happening in sales.
Attention is the start. Not the result.
Advertising with a clear reason to exist.
We don't run Google and Meta ads because we “have to be present”.
Every campaign needs a job.
Generate enquiries. Sell a product. Fill an event. Bring a prospect to an offer. Reactivate an existing database. Build awareness where that's part of a wider strategy.
Depending on the goal, we can take over Google Search, Meta campaigns, remarketing, lead generation, sales campaigns, creative testing, ad videos and graphics, tracking, conversion measurement and budget optimisation.
We don't just want to spend your ad budget. We want to know what it brought you.
Where will you send people?
It's the question marketing skips far too often.
We can have a great video. We can buy traffic. We can win attention.
But if that person then lands on a slow, unclear or outdated website, we've paid for traffic and lost the opportunity.
That's why at Dover Digital we also have the development know-how under the same roof, so marketing doesn't stop at the click.
Where needed, we can take over:
- building or redesigning the website
- landing pages for individual campaigns
- sales pages
- forms and questionnaires
- configurators
- booking flows
- connecting enquiries to the CRM
- conversion tracking
- developing specific features
- web or mobile apps when the business model needs them
Our goal isn't to sell websites.
Our goal is to make sure the person we bring to you has a clear path to the next step.
Content, ads, website and sales have to tell the same story.
One of the biggest mistakes companies make is that each channel is run by someone else.
The content team says one thing. The ad says another. The website a third. And the salesperson tells the prospect a fourth story.
We want to connect it.
- 1
Content attracts attention and builds trust.
- 2
Advertising makes sure more of the right people see it.
- 3
The website or landing page clearly shows the visitor the next step.
- 4
The system captures the enquiry.
- 5
And sales gets a person who already understands who you are and why they should talk to you.
We don't build individual marketing activities. We build the path from first look to sales opportunity.
How do we work?
- 01
First we understand what you want to sell and to whom.
We look at the offer, market, competitors, existing channels, sales process and results. If the offer isn't clear enough, there's no point raising the budget first. If the website doesn't convert, there's no point sending more people to it. If we don't know who the right customer is, there's no point making more content.
- 02
Then we set the direction.
We set the marketing strategy, channels, content pillars, campaigns, user journey and KPIs. We decide where we'll create attention, where we'll bring people and what has to happen next.
- 03
Then we create what the project needs.
Video. Graphics. Ads. Landing pages. A website. Forms. Tracking. Where needed, a specific feature or app. Not because we want to sell more services, but because every link has to work for the whole to deliver.
- 04
Then we put the system in front of the market.
We publish, advertise, test and track what actually happens.
- 05
And then we improve.
What attracts attention? What gets the click? Which page converts? Where do users drop off? Which ads bring enquiries? Which content builds the most trust? What can we scale and what should we stop?
Marketing isn't one campaign. It's a system that improves with the information the market sends back.
One team. One direction. One accountable partner.
If you wanted the same breadth of know-how in-house, you'd quickly need several different people.
- A marketing strategist
- A performance specialist
- A videographer
- An editor
- A copywriter
- A graphic designer
- A social media specialist
- A developer
- Someone for landing pages and tracking
And then someone to connect all of them.
For many small and mid-sized companies, a team like that means a large fixed cost or constant coordination of several contractors.
At Dover Digital you're not buying one person who's supposed to know everything.
You get access to a team of specialists we bring in when your project needs them.
If you only need ads, we won't turn it into a development project. But if the campaign needs a new landing page, you don't have to find another agency. If the site needs a specific feature, we have development. If we need a new video, we have production. If the campaign isn't working, we look at the whole path, not just one ad.
That's the value of everything in one place. Not because we want to sell everything, but because you don't have to coordinate everyone.
We don't want to be your outsourced marketing department only on paper.
If we work together long term, we want to understand your company almost as well as your in-house team.
What you sell. Who your best customers are. What's happening in sales. Which campaigns worked. What didn't. What the company wants to achieve in the next three, six or twelve months.
Because only then can marketing stop being a to-do list and become support for the business strategy.
We don't want you to have to explain your business to us again every month.
We want enough context to think about the next step with you.
What have we created?
Elipsa Caffe · Content and social media
3,000,000+ views in the last 90 days
Content strategy, filming and posting that put the venue in front of more than three million views in three months.
Hiša vin Mak · The brand story online
The whole story, brought online
We took the wine house's story online: a refreshed website, SEO and a marketing strategy that show visitors who they are and why to come.
Doozie Buds · AI content
An AI video with 1,600,000 views
In three months of AI-made content, the most-watched video passed 1.6 million views.
Komunala Odtok · Google Ads
Google Ads that bring in enquiries
Google campaigns that show the service to people the moment they search for it and take them to an enquiry.
What does working together cost?
We don't have one package we could honestly sell to every company.
A company that needs one campaign managed doesn't have the same needs as one for which we plan strategy, film content, run Google and Meta ads, build landing pages and look after the whole digital sales path every month.
Engagements start at around €1,000 a month; larger projects can be significantly more, depending on needs, ad budget and project size.
The final investment depends on the volume of production, number of channels, amount of content, web development, campaign complexity and how involved we are.
For projects where the result can be measured clearly enough and where we influence a large enough part of the sales process, we can also agree a performance model in which part of our fee is tied to results.
First we define the goal and the project economics. Then we put together the way we work.
from ~€1,000 / month
Let's talk about your projectWho is this for?
- Companies with a good product or service whose marketing is still made of separate pieces.
- Companies where marketing is currently run by the director or by someone on top of their regular job.
- Companies working with several contractors and losing time coordinating them.
- Companies that create content but have no clear system to turn it into enquiries.
- Companies that advertise but don't have a good enough view of where the money goes.
- Companies that want to grow but don't want to hire a whole marketing, creative and development department straight away.
It isn't for a company that only wants someone to post on Facebook three times a week.
We don't sell posts, videos or clicks. We build a system that has to help sales.
We don't promise virality. We don't guarantee sales.
We can create great content. We can increase reach. We can bring traffic. We can improve the website. We can set up advertising, tracking and the path to an enquiry.
What we can't honestly guarantee is that every video goes viral or that the market will buy an offer it doesn't want.
So we don't build the partnership on big promises.
We build it on research, testing, data and improvement.
Good marketing isn't guessing what will work. It's a system for finding out faster and faster what works, and then putting more energy and budget there.
Your company doesn't need more marketing.
It needs a system that connects everything from the first look to a sales opportunity. On a short call we look at how you win customers today, what you already do, where your process stalls and what would make sense to connect. Maybe you need better ads. Maybe better content. Maybe a website that finally sells clearly. Maybe you already have it all and the only problem is that it isn't connected. Our job is to find the difference. If we see an opportunity, we'll show you how we'd set it up. If we think we can't create a big enough effect for the investment, we'll tell you that too.
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