We run advertising on Meta (Facebook and Instagram), TikTok and Google. Every campaign is tied to its creative, its landing page and its tracking, so you can see what an ad actually brought you.
We don't only care how many people saw the ad. We care how many of them took the next step.
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Most ad campaigns don't fail because of the ad. They fail because nobody planned what happens after the click.
People land on a page that doesn't tell them what to do. The form isn't tracked. The enquiry ends up in an inbox where nobody knows which ad it came from. At the end of the month all that's left is a report on clicks and views.
So every campaign starts with the goal: what the ad has to deliver, where it takes people and how we'll measure whether it worked.
We don't just want to spend your ad budget. We want to know what it brought you.
We pick the channel by where your customers are and how they buy, not by what's in fashion.
Facebook and Instagram
For businesses that need to create demand among people who aren't searching for them yet. A good video or offer reaches exactly the right audience here.
In-feed and Spark Ads
For brands that can tell a story in a short video. The short vertical content we produce can be turned straight into ads.
Search, Performance Max, YouTube
For services and products people already search for. Your offer shows up the moment someone types in what they need.
Before the first ad goes live, we make sure everything that matters is measured: visits, forms, calls, bookings and purchases.
The platforms get the right signals to optimise, and you see what one enquiry costs you.
Browser and server events, so Meta knows which ads bring enquiries.
Visits and conversions from TikTok campaigns.
The whole path: from channel and ad to form or purchase.
Conversions imported from GA4 or the Google tag, for smart bidding.
Every enquiry lands in the CRM with its source: channel, campaign and ad.
Tracking set up the GDPR way: visitor consent and Google Consent Mode.
Budget decisions are made on enquiries, not likes.
We agree what advertising has to deliver, what a new customer is worth and how much you can afford to pay for an enquiry.
We set up or check the Meta Pixel, GA4, conversions and the CRM link before the first euro is spent.
We produce the ads, video and graphics, and the page the ad leads to. If your existing page is good enough, we use it.
Campaigns go live with several messages and creatives, so we quickly see what works.
Budget moves to the campaigns that bring enquiries. We report regularly on what the advertising delivered.
Komunala Odtok · Google Ads
Google campaigns that show the service to people the moment they search for it and lead them to an enquiry.
Elipsa Caffe · Content and social media
Content that put the café in front of more than three million views. The best of it is ready-made ad material.
We start by looking at what you already have. If advertising isn't the right path for you, we'll tell you.
In a free consultation we look at your current campaigns, tracking and goals, and suggest where to start.
